When you buy a new home, you are also placing your trust in the company that builds it. This page explains who Arada London is, what the business has delivered, how it works, and why that track record matters if you are considering a home at Fulton & Fifth.
Who is Arada London?
Arada London is a fully integrated residential developer with close to 30 years of experience building homes across London. The business was founded in 1998 as Regal and spent the following decades delivering schemes across St John’s Wood, Hackney, Shoreditch, Swiss Cottage, Aldwych and beyond. Over that time it has completed more than 4,000 homes and won 46 industry awards.
The word integrated matters here. Arada London has all disciplines in-house, including land acquisition, planning, design, construction, sales, customer care and long-term asset management rather than outsourcing each stage. In practice this means that Arada London has responsibility for a project from the first land discussions through to managing the finished building, which is unusual among London developers of this size.
In September 2025, Arada, one of the UAE’s fastest growing master developers, acquired Regal with an initial £500 million capital commitment and renamed the business Arada London. The existing London team, leadership and approach stayed in place, so the people building and selling homes today are the same people who built the company’s reputation over the previous decades. What changed was the financial backing behind the pipeline.
Who is Arada, the business behind Arada London?
Arada is a Dubai-based master developer, launched in 2017, that now stands behind Arada London. The group has £26.3 billion of projects under development and 55,000 units across its communities, with 15,000 homes already delivered and 9,600 under construction. It holds corporate credit ratings of B1 from Moody’s and B+ from Fitch, and has raised £1 billion through Sukuk issuance. Arada Group employs more than 2,600 people and works across property development, retail, education, fitness and wellness, and hospitality.
Arada London by numbers
- Founded: 1998
- Operating as Arada London: 2025
- Experience: nearly 30 years
- Business: fully integrated mixed-use developer
- Homes delivered: more than 4,000
- Pipeline: around 17,750 homes
- Commercial space built: around 1 million sq ft
- Award wins: 46
- Considerate Constructors Scheme: five-star scores across projects
- Accreditation: triple ISO certified
- Sites under construction or in planning: 13
What has Arada London built recently?
One St John’s Wood, NW8
98 apartments overlooking Lord’s Cricket Ground, completed in 2022. Designed by Squire and Partners, the development reimagines the feel of a five-star hotel, with a 20-metre swimming pool, spa, sauna, steam room, private dining room, cinema and 24-hour concierge. It won five industry awards, including Best Luxury Home at the Evening Standard New Homes Awards 2023 and Best Residential Development in London at the International Property Awards 2023
The Haydon, City of London
87 homes in the City of London, completed in 2024. The Haydon includes a gym with a spa pool, a yoga room and fitness studio, a private cinema, an outdoor terrace, landscaped gardens and a concierge. It won Best Residential Development in London at the International Property Awards 2024 and was highly commended at the Evening Standard New Homes Awards 2024.
Workspace: Shoreditch Exchange, The Laundry Studios and The Clarendon Works Alongside homes, Arada London has delivered three significant commercial schemes. Shoreditch Exchange in Hoxton provides 140,000 sq ft of workspace and 43,000 sq ft of flexible commercial and retail space, and won Best Office Development in the UK at the UK Property Awards. The Laundry Studios in London Fields achieved BREEAM Excellent. The Clarendon Works in Watford delivers more than 140,000 sq ft of Grade A office space, won seven awards including Best Office Development in the UK at the International Property Awards, and is certified WELL Platinum, one of only a handful of UK buildings pursuing that standard.
These are recent highlights. Arada London has delivered many more completed developments across London over its near 30 year history, including The Compton, Grace House, Dalston Works and King’s Cross Quarter.
What is Arada London building now?
Fulton & Fifth, Wembley Park Over 800 apartments in Wembley Park, with prices starting from £412,500. The site was formerly the headquarters of Euro Car Parts, and sits next to the wider Wembley Park regeneration, close to Wembley Stadium and OVO Arena Wembley. Planning was approved in 2021 for 876 homes across five buildings, Brookline, Parkside and Elmhurst, alongside retail, commercial and light industrial space. Landscaping includes wildflower planting chosen to attract pollinators and support local wildlife in the area. The homes are private for sale one, two and three bedroom apartments, delivered alongside affordable homes as part of a genuine mixed community. Residents have access to a private indoor swimming pool, gym, yoga studio, cinema room, golf and football simulator, games room, café and flexible workspace. Fulton & Fifth won Best Mixed-Use Development at the International Property Awards 2023.
100 Avenue Road, Swiss Cottage 172 private apartments in Swiss Cottage, NW3, currently under construction, with works having commenced in Spring 2026. The development sits directly above Swiss Cottage Underground station and includes a swimming pool and spa, golf simulator, gym, reformer pilates studio, residents lounge and 24-hour concierge. Homes range from Manhattan studios to three-bedroom apartments.
100 Chalk Farm Road, Camden 264 purpose-built student accommodation beds and 30 affordable homes alongside nearly 11,000 sq ft of commercial space beside the Grade II* listed Roundhouse. Designed with DSDHA, the scheme features four drum-shaped elements that reference the area’s history. Under construction since early 2025, due to complete spring 2028.
Jamestown Road, Camden 178 student beds, 27 affordable homes and 3,500 sq ft of commercial space in Camden Town, designed by Morris and Company to wrap around a historic 19th-century pub. Planning was secured in July 2025 and the scheme is under construction, targeting completion in February 2028. It is targeting BREEAM Outstanding, WiredScore Platinum and WELL Platinum.
What is in Arada London’s pipeline?
Thameside West, Royal Docks Arada acquired an 80% stake in November 2025. The 47-acre site opposite The O2 has the potential to deliver more than 5,000 homes, alongside a new DLR station in partnership with Transport for London and a significant new park. A revised planning application for the first stage of around 1,500 homes is expected in 2026, with construction anticipated from 2028.
Great North Leisure Park, North Finchley More than 1,500 mixed-tenure homes alongside a new Finchley Leisure Centre with swimming pools, a gym and an outdoor lido, plus commercial space and new public areas. The Mayor of London granted planning permission in 2026.
Devonshire Place, Southwark 941 purpose-built student accommodation beds and 200 affordable homes on Old Kent Road, opposite the proposed new Bakerloo Line station, delivered in partnership with Shaw Corporation. The affordable element has been forward-sold to Legal & General’s Affordable Homes division.
How does Arada London deliver its developments?
Arada London handles every stage of a development in-house. Its own land, planning and stakeholder teams identify and unlock sites and work with bodies such as the Greater London Authority and Transport for London. Its construction division engages early in the design process, which removes the main contractor procurement stage and gives the business direct control over quality, cost and programme. The company holds a full set of ISO accreditations covering health and safety, quality and environmental management, and scores five stars across projects under the Considerate Constructors Scheme.
Once homes complete, Arada London’s own Asset Management team takes over the running of the building. The team that sets the service charge budget and manages the building day to day is the same business that designed, built and sold it.
How sustainable are Arada London’s developments?
Arada London builds towards net zero and has a record of using lower carbon construction methods. Dalston Works, completed in 2017, was the largest cross-laminated timber building in the world by volume at the time, with roughly half the embodied carbon of an equivalent concrete frame. At Fulton & Fifth, an offsite integrated façade system was constructed alongside the concrete frame, reducing embodied carbon by more than 30% in kgCO2e per square metre compared with traditional construction, while cutting site deliveries and construction time.
Planting is treated as part of the design rather than an afterthought. At Fulton & Fifth, this includes wildflower planting and native species chosen to attract bees and support local wildlife in this part of Wembley Park.
What does Arada London do for the local community?
Arada London runs an Academies programme that provides construction training and employment routes for military veterans and people from underrepresented backgrounds. Delivered in partnership with the charity Building Heroes, each Academy trains around 80 people a year, and learners graduate with a Level 1 Diploma in construction skills, a health and safety award and a CSCS card. The programme generates around £2.5 million of social value per Academy each year, measured against the National TOMs framework, and won the Social Impact Award at the EG Awards 2024. Arada London’s second Academy launched at Fulton & Fifth in 2023, offering these routes directly to the Wembley community.
Awards and certifications
Arada London has won 46 industry awards across residential, commercial, sustainability and social impact. A handful of the more recent wins:
- CoStar Impact Award, UK, 2025
- Best Residential Development in London, International Property Awards, 2024, for The Haydon
- Social Impact Award, EG Awards, 2024
- Best Mixed-Use Development, International Property Awards, 2023, for Fulton & Fifth
- Best Luxury Home, Evening Standard New Homes Awards, 2023, for One St John’s Wood
This is just a selection. The full tally runs to 46 wins across the company’s developments.
Why do buyers choose Fulton & Fifth?
Buying a home is also about choosing the company behind it. Arada London’s record gives buyers a clear picture of what to expect: nearly 30 years of delivering homes across London, a habit of completing difficult and stalled sites, and 46 industry awards including Best Mixed-Use Development for Fulton & Fifth itself.
As one of Arada London’s flagship developments, Fulton & Fifth reflects the company’s preference for building long-term neighbourhoods rather than standalone blocks. Alongside more than 800 homes, it brings landscaped areas, resident amenities, flexible workspace and commercial space. Because Arada London builds and then manages its own buildings, the same business remains involved long after completion, which helps keep quality and service consistent for residents.
The location adds to the case. Wembley Park station is on the Jubilee and Metropolitan lines, with Baker Street around 12 minutes, Bond Street around 19 minutes and King’s Cross around 18 minutes, and the development sits close to Wembley Stadium and OVO Arena Wembley. Homes are one, two and three bedroom apartments, with prices starting from £412,500. To explore what is available or book a viewing, speak to the sales team.
Frequently asked questions
Is Arada London a reputable developer?
Arada London, formerly Regal, has been building homes in London since 1998. The company has delivered more than 4,000 homes, won 46 industry awards, and became part of the Arada Group in 2025 with a £500 million capital commitment backing its London pipeline.
Who owns Arada London?
Arada, a Dubai-based master developer, acquired a stake in Regal in September 2025, with the business renamed Arada London. The existing London management team remained in place. Arada London is backed by Arada, which has £26.3 billion of projects under development, holds B1 and B+ corporate credit ratings from Moody’s and Fitch, and committed an initial £500 million to the London business on acquisition.
Is Arada London the same company as Regal?
Yes. Regal, founded in 1998, became Arada London in 2025 after Arada Group acquired a majority stake. The company continues to operate with the same London-based team and portfolio under the Arada London name.
What developments has Arada London completed?
Completed developments include One St John’s Wood, The Haydon, Shoreditch Exchange, The Laundry Studios, The Clarendon, Dalston Works and The Compton. The company is also delivering Fulton & Fifth, 100 Avenue Road, 100 Chalk Farm Road, Jamestown Road, Great North Leisure Park and Thameside West.
Who is the developer behind Fulton & Fifth?
Fulton & Fifth is developed and managed by Arada London, formerly Regal, with close to 30 years of experience delivering residential and mixed-use schemes across London.
Where does Arada London build?
Arada London builds predominantly in and around London, across Wembley Park, Swiss Cottage, St John’s Wood, Hackney, Shoreditch, Camden, North Finchley, the Royal Docks, Southwark and the City of London, along with schemes just outside the capital such as The Clarendon and The Clarendon Works in Watford.
Is Fulton & Fifth complete?
Fulton & Fifth is being delivered in phases. Brookline welcomed its first residents in 2025, with further homes available at Parkside. Contact the sales team for the latest availability and expected completion dates.
What amenities are included at Fulton & Fifth?
A private indoor swimming pool, gym, yoga studio, cinema room, golf and football simulator, games room, café, flexible workspace and landscaped gardens, with a 24-hour concierge and in-house on-site management.
Does Arada London manage its buildings after completion?
Yes. Arada London’s own Asset Management team runs its completed buildings, including setting service charge budgets and day to day management, rather than handing over to a third party.
